"And...?" is the most expensive word in the boardroom
Every market question gets an obvious first answer. Most teams stop there, because going further used to take a quarter and a team. We built the method that goes further in days, so you walk in with The Verdict instead of a take.
We start where other firms finish.
Signal at machine scale
150,000+ public data points, gathered and scored by proprietary agentic tooling. The research phase is done before the first working session.
Judgment at human depth
Opinionated analysts interrogate the take: consider it, challenge it, shape it, hone it. Every finding traces to its signal.
The Verdict, in days
Months of thinking compressed into hours of method. The engagement starts at interpretation, not discovery.
Sound familiar?
Six challenges we keep getting hired for. Each one comes with the receipts.
A SaaS leader's content ecosystem, benchmarked against its competitors as a single experience, from documentation to message boards to support.
Come for the pulse. Stay for the edge.
Competitive Pulse
Where you stand today.
AI desk research across your named competitive set, scored, and verdicted.
Ongoing Competitive Intelligence
Monitoring and longitudinal reads of your most important products and experiences.
Quarterly readouts. Team check-ins. The picture stays current so decisions never go stale.
Transformation Outsights
Custom outsight intelligence for your biggest moves:
Innovation efforts, new products, brand repositioning, major campaigns. Clients use our outsights to inform the transformation projects that matter most.
Consider it. Challenge it. Shape it. Hone it. Yeah, we did that
A national experiential marketing agency wanted a way to stand out in a market with limited and dated measurement standards. We built the instrument that gives CMOs clarity on how experiential performs, and turns ad hoc programs into repeat clients.
A shopper and trade marketing agency serving a global CPG company saw the whitespace everyone else planned around. We designed a system to help action it.
A financial services firm's teams were each running their own research, so every group defended a different picture of the market. We run quarterly Outsight Intelligence reviews across the full consumer experience, one outside-in point of view every area extends within its own remit. One starting place, one set of receipts, and no more competing versions of what customers actually see.
A SaaS leader's documentation, community forums, and support content each had an owner and a scorecard. Nobody owned the thing customers actually experience: all of it, as one path from question to answer. We benchmarked the whole ecosystem against each named competitor and exposed the seams, including whose users fall furthest through them.
From the inside, every brand's positioning sounds distinct. We read what a company says against what it does and what it offers, across a full category, and the gaps are the findings. In our published coffee research, the most sophisticated loyalty marketing in the field sat directly on top of the category's most broken fulfillment experience, and none of the positioning mentioned it.
A regional bank was launching a lending capability in a category it had never competed in, which meant deciding with the least information it would ever have. We mapped what the market actually expects, where the planned offering fell short, and separated the two decisions that usually get tangled: what to build, and what to say.
BMarkable was founded by Gabe Weiss, former Sapient, R/GA, and Capgemini innovation, experience, and AI transformation consultant, and author of the forthcoming book, The Algorithmic Enterprise. While writing the book, Weiss identified that future business operating models would need a fundamentally better way to gain market context as a new category of intelligence entirely.
You know that moment when the whole room leans in?
That's what walking in with The Verdict feels like. Book an analyst and we'll show you what we're already tracking in your industry.