It's been there the whole time. Be the one that saw it.
We help strategy, marketing, CX, and product leaders shape their biggest moves.
Meridian's digital onboarding scores 22 points above the category average, but mobile servicing gaps erase the advantage for customers past day 90.
NovaBrew leads on retail distribution velocity but trails on DTC conversion: a strategic blind spot as competitors invest in owned channels.
Post-purchase communication gaps create a 3× higher return rate versus competitors who confirm shipping within 2 hours.
Trial-to-paid conversion friction concentrates in the 'Evaluate' stage: competitors offer guided onboarding, CloudStack offers documentation.
LLMs give you the most probable answer. Probable isn't different.
of CI teams have shipped AI outputs they couldn't stand behind
of World Class teams prioritize strategic analysis over data subscriptions
need verifiable, sourced outputs they can trace back
BMarkable is an Outsight Intelligence practice. We help strategy, marketing, CX, and product leaders make competitive decisions with confidence, by reading 150,000+ market signals through an analyst method that turns the obvious take into The Verdict: an opinionated, evidence-traced answer your leadership will actually act on.
The questions we answer

A SaaS leader's content ecosystem, benchmarked against its competitors as a single experience, from documentation to message boards to support.
Come for the pulse. Stay for the edge.
Competitive Pulse
Where you stand today.
AI desk research across your named competitive set, scored, and verdicted.
Ongoing Competitive Intelligence
Monitoring and longitudinal reads of your most important products and experiences.
Quarterly readouts. Team check-ins. The picture stays current so decisions never go stale.
Transformation Outsights
Custom outsight intelligence for your biggest moves:
Innovation efforts, new products, brand repositioning, major campaigns. Clients use our outsights to inform the transformation projects that matter most.
Not data. Deliverables.
Every report ships with artifacts your team can use Tuesday. Board decks, client presentations, strategy sessions. Drop them in.
We're the strategy engine. These are some of our partners.
150,000+ signals. These are some of the brands you could benchmark.
BMarkable was founded by Gabe Weiss, former Sapient, R/GA, and Capgemini innovation, experience, and AI transformation consultant, and author of the forthcoming book, The Algorithmic Enterprise. While writing the book, Weiss identified that future business operating models would need a fundamentally better way to gain market context as a new category of intelligence entirely.
